Email Marketing Platforms 2022-It comes as no surprise to know that email marketing over the years has served as one of the most useful tools for professionals in marketing. It aids in driving engagement, building relationships, and delivering a higher return on investment (ROI) than any other type of marketing campaign. To obtain the perfect email strategy it must start with finding the right ”email marketing service” i.e. Whether you’re now gathering a new list from scratch or just need an easier way to reach your target audience.
For this and many other reasons, ”email marketing” should be a fundamental pillar of your ”digital marketing strategy”. Not doing any email marketing is bad for business. With that said, it is totally normal if you get a bit confused about where to start, Email is a vast discipline and it’s easy for newbies or beginners to get lost in a sea of tools, but this guide is just the right solution for you. There are a lot of email marketing tools and even though they are a lot, each tool/service has a specific role it plays. Lets first talk a little about Marketing Automation Softwares.
Marketing Automation Software-2022
Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more .
Automating your marketing tasks can benefit your business by increasing overall efficiency and allowing you more time to work on high-level projects. For example, you can use marketing automation tools to collect valuable data that can be used to create more personalized marketing campaigns and increase conversion rates.-Hubspot
Best Email Marketing Tools in 2022
This is a mature platform with more features that allows the user to add live chat to their site and grab new email addresses from people browsing their store or learning about their company. What is there not to like? It has more than 40 customizable templates, simple tools to build workflows, and a built-in customer relationship management (CRM) with room for as many contacts as you like.
They provide a host of lead going tools to help you grow your contact list like sign up forms; all you have to do is place forms anywhere on your website to get user information making it possible to build that list with eye-catching forms that turn website traffic into subscribers , landing pages which creates actionable and engaging web pages to collect leads for you. It also includes ”Facebook ads” which leverage the power of Facebook marketing to grow more leads.
Best email marketing service (ConvertKit)
For those of you who are influencers, professional bloggers, authors etc., the ConvertKit is just the right email marketing service for you. It is a robust email marketing platform which is extremely easy to use and incredibly powerful. In terms of cost, ConvertKit allows you to build automated email funnels at an affordable price. Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.
Best email marketing tool
The most popular feature about ConvertKit is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto responders allowing you to send drip emails from their emailing service. And also it is the preferred option for sending quick emails with clean formatting. There are no complex designs or distracting elements here. Users can easily segment subscribers into those who are interested and those who have already purchased. This aids in increasing conversions with automated emails that feel more personal and the terminology for this is targeted email marketing.
Best email marketing service (AWeber)
AWeber is the go to email marketing platform for people with low subscriber count. Getting started with AWeber is easy due to the fact that it connects seamlessly to most platforms including WordPress and permits you to get access to ready to use html email templates, list management, autoresponders, A/B testing, and email tracking with detailed insights.
It has a simple pricing structure which is attractive to those with smaller subscribers. The unique thing that makes AWeber different from the others is that the others add features and capabilities for plans at different price points but AWeber offers all of its features with every plan. Pricing is therefore based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 subscribers or 20,000 subscribers.
Best email marketing tool
AWeber also has other effective email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation. It comes with support options including live chat, phone support, email support, live webinars, and a vast library of tutorials.
Best email marketing service (Omnisend)
Then again if you are looking for an SMS and email marketing combo for your e-commerce business sites then Omnisend is the perfect software for you to convert leads into customers. Omnisend grants users the ability to go a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.
With the payment plan Omnisend does not base its plans on annual contracts, and while other free email marketing plans are restricted, Omnisend is unfazed in their value concept, so they offer everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Best email marketing tool
Omnisend also has its own pre-built automation for actions the customer might take such as cart abandonment emails/messages, along with welcome emails/messages. Furthermore all its channels allow for segmented campaigns, this means you’ll be able to target or reach exactly
the clientele you need for your product or services. It is also a preferred choice because their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails effortless.
Best email marketing service-Constant contact
Constant contact is a must have service in your email marketing campaign. Aside from Constant contact being one of the largest and fastest growing email marketing services in the world, it is also the most easy to use and beginner friendly email marketing service. It is a perfect email marketing service for small businesses and startups.
Users can easily manage their email lists, contacts, email templates, marketing calendar, and more. The software allows small business owners the chance to quickly learn the basics of email marketing and start using it to grow their business like professionals. Users get to use their 60 days free trial which includes no credit card requirements and after, you can sign up for a payment plan.
Best email marketing tool
What Constant contact does is that with each account you get access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful e-commerce integration for Shopify stores. Users of Constant Contact will tell you it offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources. Aside from the site offering an online training, they also offer in-person live seminars.
Best email marketing service (HubSpot)
HubSpot is an enterprise level email marketing software. Their email marketing service is free to start, and it comes with a lot of beneficial features designed to grow your business. The free plan, also includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools, this allows you to send 2,000 emails and store an unlimited number of subscribers. Users can create custom signup and popup forms, manage and track your online ads, build landing pages, and more. It has all the tools you need to get started but you can pay for more advanced capabilities.
Best email marketing tool
It has features such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more. It is well known in the customer relationship management (CRM) and email marketing space as the software that offers an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. Users can use their easy drag-and-drop email builder and a selection of templates to create a completely custom
newsletter that matches your brand’s personality and colors. Due to the native integration with the HubSpot customer relationship management (CRM) you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
Best email marketing service (GetResponse)
Furthermore GetResponse is a basic and all in one solution that specializes in automation email marketing service and is best for automated lead generation, with that said, GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Immediately a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints. The categories of prices are all based on 1,000 subscribers. The rate increases as your list grows.
The entry-level plan offered by GetResponse comes with advanced features like autoresponders, lead funnels, and sales funnels to give users the GetResponse experience. All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
It contains tools and features such as autoresponders, audience segmentation, landing page builders, automated emails, even webinar software, and advanced analytics, which allows users to collect a lot of leads, put them in the right workflows, and turn them into returning
customers. Auto funnel is a unique tool which is used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use. The funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration.
It all depends on the user’s objective and how they want to set them up. Hopefully this write up has given you a wide variety of ideas in terms of which email marketing service to use for your target audience and business. Certainly there is a lot of information here, that is, whether you’re an influencer, blogger, switching providers, into e-commerce or looking for a full-service CRM, there’s an option for you above. But by taking things one step at a time, anyone can use email marketing to grow their business.
Writer– Claudia Darko