Edward Worlanyo Bankas

Seasoned SEO expert with 3.5+ years experience optimizing websites for top rankings and traffic. Skilled in on-page SEO, technical audits, link building and leveraging AI for digital marketing. Continually expanding expertise in emerging technologies like Generative Ai. Let's connect to discuss how strategic SEO can boost your online presence.

SEO Vs SEM which is better

SEO Vs SEM: Why Choose Between SEO/SEM in 2024?

Choosing the right digital marketing techniques is key for positive ROI. For B2B, SEO builds long-term organic growth while SEM quickly scales paid ads. Conduct keyword research to identify high-demand queries. Target these with optimized content and technical on-site SEO. Also bid on keywords through SEM campaigns. Track conversion rates and ROI, then double down

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