Google Ads is said to be an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time (Google).
If you’re on the fence about using Google Ads (formerly known as [Google AdWords] until July 24, 2018), you should know that Google ads are a fantastic way for companies to market their goods, services, and content in a way that’s always relevant and delivered to the proper audience. Additionally, you only get charged when someone clicks on your advertisement. People use Google to look up things to do, places to go, and things to buy. When someone searches for goods or services similar to yours, your ad may show up on Google.
People can become valuable consumers with a well timed advertisement, whether they are on a desktop or mobile. There are different types of Google Ads, you can employ a variety of Google’s campaign types, including: search campaign, display campaign, shopping campaign, video campaign and app campaign.
According to how Google Adwords operates, the advertiser initiates an ad campaign by registering at: www.ads.google.com, and you choose a list of keywords to bid on, then select a daily budget, as well as deciding how much they are willing to spend each day on their campaign.
Despite this, buyers continue to favor organic results over ads, many of the top keywords are pricey and highly competitive, and it can be challenging to learn the platform. Let’s jump into some of the pros and cons of ”Google Ads” for your service business, let’s begin with the Pros.
Top Pros Of Google Ads-2022/2023
Unlimited And Geographically Diverse Reach
According to Google’s Statistics and Facts over 70,000 people use Google every single second to do searches. Thus, almost everyone is on Google. All of Google’s other products, such as YouTube, are not even mentioned here. About 90% of internet users globally are reached by Google. Your website and content must be seen by your target audience before they can do what they were designed to do-generate business.
Google Ads will enable you to access markets you never considered possible if that is the step your business finds challenging. Google Ads gives you a geographically diverse reach by giving you the option to specify which regions, cities, or specific nations your ads will only appear in. It enables you to limit or increase the distribution of your advertisement so that it perhaps appears in Fiji and nowhere else. This makes it simple for businesses in local cities or smaller marketplaces to have an influence on the audiences that are important to them.
Relevant Ads-AdWords Pros
It is true that any firm would benefit from reaching a large number of people, but it is considerably more crucial to reach the correct people. Google Ads is an excellent advertising option because it gives you access to a large, relevant audience. For instance, Google Ads’ Keywords tool allows you to specify the search terms for which you want your ad to appear, indicating that it is an intent-based advertising platform.
In contrast to other websites like Facebook and LinkedIn, or even billboards and junk mail, Google Ads allows you to only display your advertisements to those who are actively looking for something that you offer. As a result, you are only communicating to customers who are actively looking to buy your goods or services, rather than blasting your message to everyone. This does not, however, replace SEO. SEO is a methodical, deliberate approach that, especially for highly competitive keywords, delivers free website traffic. Your website can easily and quickly rise to the top of SERPs by using Google Ads as a shortcut, you can easily achieve top rankings for keywords.
Demographic Targeting
You can make your ads relevant in other ways besides using keywords and search terms. You may filter your audience even more with Google Ads by using their demographic targeting algorithms. Age, gender, and device type are among the factors you can use to target Google users. Despite this, Google also offers a robust in-market targeting network that enables you to only serve your ads to audiences who have previously conducted searches for a product similar to yours.
Remarketing For Past Visitors
Majority of companies, particularly those in the B2B sector, must connect with users several times before a contract is closed or a purchase is made. As a result, while it’s phenomenal when a consumer clicks your advertisement and visits your website, it’s rare for them to contact your sales staff right away, this is where remarketing enters the picture. Employing Google Ads can allow you to show ads to website visitors who have already been to your site but didn’t complete the desired action. This increases the likelihood that users who are already familiar with your brand will return to your website and keeps you top-of-mind when searching for such products.
Time Efficient
In a relatively short period of time, Google Ads may have you up and running. Although there is a lot more to Google Ads than just campaigns, ad groups, keywords and ads are the first building blocks and they can be set up very quickly. However, there is much more to Google Ads than just these components. To get started, do a little keyword research, choose your budget, create a campaign and a few ad groups, and then write some great ad copy. Once they’ve been approved, which might happen immediately, your advertising will start to show. The campaign setup is even faster if you’re planning to advertise your goods on Google. Simply upload your product data feed, add a few headlines and descriptions, and Google will automatically target customers based on the details of your products and current information on buyer intent and preferences.
Cons Of Google Ads for Businesses -2022/2023
Every tool won’t be perfect. You’ll want to scope out the flaws before you make a commitment. Competitive Market One drawback of using Google AdWords is your competition. The more competition there is for your brand, the more expensive it will be to bid on relevant keywords. Even though you must outperform people who are using comparable keywords, you simply pay for ad clicks, therefore it might still be in your best interest to use your account. Speaking of ad clicks, it’s important to remember that just because a customer clicks on your ad, it doesn’t necessarily guarantee that your website traffic, conversions, or income will improve.
It’s possible for someone to click on your advertisement and do nothing, wasting money. It can be a little challenging because there is more to learn about Google Ads than there is about Facebook. You must determine which keywords have the biggest impact in addition to measuring your advertising outcomes utilizing the Google Analytics section of your account. To figure out what performs best for your ads and why, this may require a lot of keyword and negative keyword testing.
Low Costs Are Not Guaranteed
Some keywords can be quite expensive. Advertisers who lack understanding of keyword intent, and with no prior expertise with digital marketing frequently find themselves blowing a lot of money on their Google Ads accounts. Moreover, Google Ads are widely acknowledged to be among the top marketing mediums. It becomes more competitive and expensive as more individuals utilize Google Ads. If you don’t know how consumers search and what kinds of goods or services they anticipate seeing when they do, you’ll keep paying too much for clicks that provide scant or no results.
Time Consuming
Google Ads, like anything that produces results, can be time-consuming, even for experienced users. Any old Google Ads may be set up quite quickly. However, a good campaign requires time to set up. To track the outcomes and gauge performance, you’ll need software, which may take a bit longer.
If this is an issue for you, you should have an expert among your staff who handles all digital marketing. Additionally, you must make sure that you often check in on your account and search for ways to optimize and improve your ads. You can’t just create your ad and wait for the results to roll in. Working with a marketing agency may help speed up the process but it is not always guaranteed.
Ad Targeting
Ad targeting is an excellent feature of Google Ads. However, as a user, if you leave things too open, a lot of unwanted traffic will find its way to your products, costing you money. So, be
cautious when starting the process and choosing the appropriate keywords for your campaigns. Begin with specific AdWords campaigns, using groups of five to ten long-tail keywords identified as good candidates from previous Google Analytics data. Once you’ve dabbled in this market and demonstrated a positive return on investment on previous attempts, that is when you can broaden your campaigns to include more keywords.
Expert Management-AdWords Cons
Knowing the fundamentals will only take you so far. To get the most out of an advertising platform, you’ll need experts who have spent years honing their knowledge of Google ads. Some small business owners discover this the hard way. They experiment with a new tool over time and end up with little to no results.
Google Ads is not a platform that can be learned in a single day. As a result, you may need to bring in an expert to consult with your team. Paying an expert may reduce your initial campaign budget, leaving you with less money to target customers. However, with their expertise, you can make your marketing efforts go much further in terms of reaching new customers.
That pretty much sums up this article on Google AdWords Pros and Cons. If you ask any tech savvy person, “Is Google Ads Worth It?” they will tell you that they are – but only if you know how to use them properly and have all of the information up front. Small and large businesses must use Google Ads to appear in front of potential customers’ search results.
”Google AdWords ” allows you to reach out to your target demographic without too much hassle or expense. Don’t be concerned if you don’t see the desired results right away, as you won’t be spending much money due to its flexibility. You can also set a budget for the time being until you determine which ”keywords” and other marketing tactics provide the best return on investment. And because Google Ads allows you to track your results, you won’t be stuck in the advertising dark ages for long.
