Client Overview:
Vakson Development, a Dubai-based real estate developer, launched Riva Residence, a premium property project aimed at attracting funders and buyers from emerging markets. Their strategy was to start in West Africa, then expand to North Africa (Libya, Egypt, Tunisia, Morocco, Algeria). To achieve this, they needed a full-service digital marketing partner capable of delivering measurable results across brand visibility, creative design, and lead generation.
The Challenge:
Vakson Development faced three key challenges:
Data & Performance Tracking: Without proper analytics and account setup, it was difficult to measure campaign impact and optimize for results.
Market Entry Barriers: Penetrating competitive West and North African markets with a Dubai-based project required localized content strategies that would resonate with target investors.
Brand Awareness Gap: With little visibility in African markets, Vakson needed a strong digital presence to introduce Riva Residence to potential funders.
The Solution:
Focus Agency Ghana partnered with Vakson Development to design, launch, and manage a robust multi-channel campaign. Our services included:
- Creative Content & Design
- Developed visually striking creative assets (ads, social media designs, and marketing content) tailored for investor-focused audiences.
- Delivered professional brand storytelling to position Riva Residence as a premium, high-value property investment opportunity.
- Digital Marketing Execution
- Social Media Management: Set up and managed Facebook & Instagram accounts to build community trust and awareness.
- YouTube Marketing: Launched Vakson’s official YouTube channel with curated video content showcasing Riva Residence lifestyle appeal.
- Paid Advertising: Ran geo-targeted campaigns across West Africa, optimizing for high-quality engagement and conversions.
- Data & Analytics Infrastructure
- Implemented Google Analytics 4 (GA4) to track campaign performance, user journeys, and lead behavior.
- Delivered actionable reporting dashboards for the client’s management team to monitor ROI in real time.
The Results
The campaign exceeded client expectations:
Improved Data-Driven Decision-Making : With GA4 and multi-platform setups in place, Vakson gained end-to-end visibility into campaign performance and investor engagement.
30% Increase in Qualified Leads: Focus Agency Ghana delivered high-intent leads that Vakson’s sales team could directly engage with.
100% Delivery Rate: All creative and digital assets were executed seamlessly, on time, and in line with Vakson’s brand vision.
Market Expansion Enabled: Strong traction in West Africa provided the momentum to scale outreach into North African markets.
Why It Matters
This project highlights Focus Agency Ghana’s ability to deliver world-class, cross-border marketing campaigns that:
Combine strategic digital execution with robust analytics for long-term impact.
Drive measurable business results in competitive industries.
Leverage creative storytelling to connect global brands with African investors.
Conclusion
Through this partnership, Vakson Development successfully positioned Riva Residence as a viable and attractive investment opportunity in new African markets. The success demonstrates Focus Agency Ghana’s strength in helping international real estate brands expand into Africa by providing data-driven marketing, premium creatives, and lead generation strategies that convert.