Why is Content Marketing important?

Understanding why content marketing is crucial to your business is perhaps more important than understanding what content marketing is. First, we must comprehend the four stages of the purchasing cycle.

• Awareness.

  Prior to knowledge, a consumer may have a need but is unaware that a solution exists.

• Research.

  When a consumer knows that there is a solution, they will conduct research to educate themselves. A football buyer, for example, will strive to learn about the various types of  footballs  available and which one will best suit their needs.

• Evaluation.

  At this point, the buyer begins evaluating different products from various sellers to ensure that they are obtaining a high-quality product at a reasonable price.

• Buy.

  Eventually, the customer makes a decision and completes the transaction.

Content marketing also has the added benefit of supporting other digital marketing platforms. It contributes to SEO efforts by producing natural inbound links and building up good content on your website that is found in search engines. In fact, for many businesses, the majority of their SEO efforts should be centered on content marketing.