Executive Digital Marketing Courses in Ghana, Your Guide to Success..
Learn from the Experts...
At Focus Agency Ghana, we don’t just teach theory , we share real-world strategies that drive results. As one of Ghana’s leading 360°creative & digital marketing agencies, we’ve helped businesses grow through SEO, SEM, PPC, Social Media Marketing, Content Strategy, Analytics, etc.. Now, through our Focus Academy, we’re giving you the opportunity to learn these proven methods directly from our team of experts. What is better than this ..lol
Our Revised Digital Marketing Course Outline
Module 1: Foundations of Digital Marketing & AI
- What is Digital Marketing? (Evolution & Future Trends)
- The Impact of Digital Marketing on Ghanaian Businesses
- New: Introduction to AI in Marketing (Automation, etc..)
- Understanding the Digital Sales Funnel (Awareness to Conversion)
Module 2: Strategic Planning & Market Research
- Developing a 360° Digital Marketing Strategy
- Defining Buyer Personas & Target Audiences
- Detailed Competitor Analysis & SWOT
- Setting Reasonable KPIs and SMART Goals
- Integrated Marketing: Combining Online & Offline Channels
Module 3: Content Marketing & Strategy
- The “Content is King” Philosophy in 2026
- Developing a Marketing Content Calendar & Plan
- Video Marketing: Strategy for TikTok, Reels, and YouTube Shorts etc..
- Copywriting 101: Writing Headlines that Sell
- Leveraging User-Generated Content (UGC)
Module 4: Social Media Marketing (SMM)
- Platform Selection: Where is your audience?
- Facebook & Instagram: Meta Business Suite Mastery
- LinkedIn: B2B Networking and Lead Generation
- TikTok & YouTube: Viral Video Strategies
- X (Twitter): Real-time Engagement & PR
- Influencer Marketing: How to Collaborate Effectively
- Community Management & Crisis Management
Module 5: Search Engine Optimization (SEO) Mastery
- How Search Engines Work (Crawling, Indexing, Ranking & Best Practices)
- Keyword Research: Finding what your customers are searching for
- On-Page SEO: Optimizing Titles, Metas, and Content
- Off-Page SEO: Link Building & Domain Authority
- Technical SEO: Site Speed, Mobile Usability, and XML Sitemaps
- Local SEO: Mastering Google Business Profile (formerly GMB) for Local Rankings
Module 6: Paid Advertising (PPC & SEM)
- Introduction to Pay-Per-Click (PPC) and Cost Per Click (CPC)
- Google Ads: Search, Display, and Video Campaigns (YouTube Ads)
- Budgeting, Bidding Strategies, and Quality Score
- Retargeting: How to bring back lost visitors and Prospects
- Running Effective Ads on Facebook, Instagram, X(Twitter) and TikTok
Module 7: Analytics, Reporting & Career Growth
- Google Analytics 4 (GA4) and Microsoft Clarity(MC): Tracking Traffic, User Behavior and Leads
- Google Search Console: Monitoring Organic Search Traffic and Site Health
- Data Visualization with Looker Studio
- Calculating ROI and ROAS (Return on Ad Spend)
- Bonus: How to Price Your Services & Land Clients as a Freelancer
- Bonus: How to prepare an Executive monthly Marketing Report- (This is one of the hardest part of every job)
Module 8: Email Marketing & Automation
- Building and Segmenting an Email List
- Developing a Winning Template
- Creating High-Converting Newsletters
- Automation: Setting up Drip Campaigns and Welcome Series
- A/B Testing Subject Lines and Content
- GDPR & Data Privacy Compliance
Module 9: Website, UX, and Customer Experience (CX)
- Difference between UX (User Experience) and UI (User Interface)
- Sitemaps, Wireframes, and Website Architecture
- Landing Page Optimization for Higher Conversions
- Mobile-First Design & Speed Optimization
- Usability Testing & Heatmaps
Limited slots available for our first cohort before the end of 2026.
Our Key Facilitator
Edward is the Founder & Head of Marketing at Focus Agency Ghana, with strong hands-on experience across SEO, paid media (PPC), and the technical foundations of digital marketing. He has planned and executed data driven marketing strategies for brands across multiple industries, with a clear focus on performance, analytics, and scalable growth.
In addition to his role at Focus Agency Ghana, Edward also works with Aya Data, contributing to SEO and digital growth initiatives for an international AI and data annotation service company. This exposure gives him practical insight into global marketing standards and enterprise level digital strategy. Edward holds a BSc in Metallurgy from the Kwame Nkrumah University of Science and Technology (KNUST) and has earned multiple professional certifications from Google, the University of California, and other globally recognized institutions. His facilitation style emphasizes practical execution, clarity, and real-world application.
Our Mission
At Focus Academy, our mission is to train individuals to become job-ready digital marketers in just three months. We deliver practical, real-world training that equips learners with the skills needed to work with brands, agencies, or in-house marketing teams.
Our Vision
Our vision is to become Ghana’s leading digital marketing training hub, recognized for developing highly skilled, job ready marketers through practical, results-driven education at Focus Academy.
Our Values
Innovation
We believe in staying ahead of the curve and leveraging the latest technologies and strategies to drive results for our clients.
Excellence
We are committed to delivering the highest quality services and exceeding our clients’ expectations.
Integrity
We conduct our business with honesty and transparency, building trust with our clients and partners.
Teamwork
We believe that by working together, we can achieve more and deliver better results for our clients.
Continuous improvement
We strive to continuously learn and improve our skills, services and strategies to stay ahead of the competition.
Limited slots available for our first cohort before the end of 2026.
Our Mission
At Focus Academy, our mission is to train individuals to become job-ready digital marketers in just three months. We deliver practical, real-world training that equips learners with the skills needed to work with brands, agencies, or in-house marketing teams.
Our Vision
Our vision is to become Ghana’s leading digital marketing training hub, recognized for developing highly skilled, job ready marketers through practical, results-driven education at Focus Academy.
Our Values
Innovation
We believe in staying ahead of the curve and leveraging the latest technologies and strategies to drive results for our clients.
Excellence
We are committed to delivering the highest quality services and exceeding our clients’ expectations.
Integrity
We conduct our business with honesty and transparency, building trust with our clients and partners.
Teamwork
We believe that by working together, we can achieve more and deliver better results for our clients.
Continuous improvement
We strive to continuously learn and improve our skills, services and strategies to stay ahead of the competition.
Our Key Facilitator
Edward is the Founder & Head of Marketing at Focus Agency Ghana, with strong hands-on experience across SEO, paid media (PPC), and the technical foundations of digital marketing. He has planned and executed data driven marketing strategies for brands across multiple industries, with a clear focus on performance, analytics, and scalable growth.
In addition to his role at Focus Agency Ghana, Edward also works with Aya Data, contributing to SEO and digital growth initiatives for an international AI and data annotation service company. This exposure gives him practical insight into global marketing standards and enterprise level digital strategy. Edward holds a BSc in Metallurgy from the Kwame Nkrumah University of Science and Technology (KNUST) and has earned multiple professional certifications from Google, the University of California, and other globally recognized institutions. His facilitation style emphasizes practical execution, clarity, and real-world application.
Limited slots available for our 2nd cohort before the end of 2026.
Past Trainees
Partners:
