”SEO” (Search engine optimization) refers to the active process of improving your website’s organic traffic and ranking it in search engines such as Google, Bing, Yahoo and other powerful search engines. The channels that benefit from SEO include websites, blogs, and infographics. There are several ways to approach SEO to drive qualified traffic to your website. They Including:
On page SEO:
This type of SEO focuses on all the content that exists “on the page” when you view a web page. By researching keywords for their search volume and intent (or meaning), you can answer your readers’ questions and rank higher on search engine results pages (SERPs). ) that those questions generate.
Off page SEO :
This type of SEO focuses on all the activities that take place “off-page” when looking to optimize your website. “What activity not on my own site could affect my rating?” You can ask. The answer is inbound links aka backlinks. The number of publishers that link to you and the relative “authority” of those publishers affect your rankings for the keywords you’re interested in.
By networking with other publishers, writing guest posts on those sites (and linking back to your site), and generating external attention, you can earn backlinks you need to get your site on all the good (SERPs) . SEO doesn’t have quantifiable rubrics or consistent rules to rank high. Google is almost constantly changing its algorithms, so it’s impossible to make accurate predictions. What you can do is carefully monitor the performance of your site and adjust accordingly.
Technical SEO:
Technical SEO refers to the process of ensuring that your website complies with search engine standards so that it may be crawled and indexed without issue. A technical SEO audit’s main purpose is to evaluate your website’s current SEO and determine which parts need to be improved for a consistent online experience.
User expectations have shifted drastically over time, and search engines have become more sophisticated. According to Statista, there are currently about 3.5 billion smartphone users worldwide.
Because of the tremendous increase in smartphone usage, Google has released an algorithm update that prioritizes site performance and mobile experience when ranking web sites. Google now penalizes websites with poor structure, slow page load times, and odd redirection. These technical SEO flaws, if not addressed, could result in a significant decline in search rankings and organic visitors. Because the top organic search results receive roughly 35% of all clicks, a drop in ranking might be disastrous for your company.
Do not however wait until your site’s technical SEO flaws have negative SEO implications. Now is the moment to invest in technical SEO for eCommerce, WordPress, and other content management systems (CMS) to save time and money later.
To learn more about technical SEO for WordPress and its importance to your business, schedule a chat with one of our technical SEO consultants.
What is SEO and How it Works?
SEO stands for ‘Search Engine Optimization,’ and it is the continuous practice of obtaining traffic from search engines’ for free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Remember that the higher on the list your website is, the more people will see it.
What is an SEO Strategy -Focus Agency Ghana
- Step#1: Create a List of Keywords.
- Step #2: Analyze Google’s First Page.
- Step #3: Create Something Different or Better.
- Step #4: Add a Hook.
- Step #5: Optimize For On-Page SEO.
- Step #6: Optimize For Search Intent.
- Step #7: Focus on Content Design.
- Step #8: Build Links to Your Page.
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